Helga May is a small, family-run business based in Tauranga, New Zealand.

Since starting in 2017, we’ve been focused on creating pieces that feel effortless to wear and easy to love. As we approach nearly ten years in business, we’re proud of how far the journey has taken us — from local beginnings to being stocked in boutiques across New Zealand, Australia, Denmark, Sweden, the USA, and parts of Europe.

Growing With You

In late 2025, we took a big step and began selling directly to our customers through this website.

It’s been one of the most rewarding decisions we’ve made.

Being able to connect with you directly — hearing your feedback, seeing what you love, and feeling your support — keeps us motivated and inspired every day. It’s helped shape what we do and pushed us to keep delivering styles that make you feel confident, comfortable, and genuinely good in what you’re wearing.

What We Love Most

Nothing beats hearing that you were stopped in the street and asked:

“Where did you get that?”

Those moments are everything to us.

Because at the heart of Helga May is a simple goal — to create a range that brings a smile to your face and confidence to your day.

Our Style

We believe in:

• Easy, wearable pieces
• Feel-good colour
• Effortless everyday style

Clothing that works for real life — and makes you feel just that little bit brighter when you put it on.

From Our Family to You

Thank you for being part of our journey so far.

Have a great day — wear colour, feel confident, and explore our latest arrivals.